MEENAASKHI RAMASAMY ARTS
&SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
I.B.Sc.visuAL
communication
UNIT TEST –V
Name of the
Paper: ADVERTISING BASICS CODE: RACSY85C Marks: 120
Time: 3 Hours
Sec - A
Answer the following questions 10x2=20
1. Define campaign
2. Budget
3. Market mix
4. Local advertising
5. Public Relations
6. Customers
7. Define – local market
8. What is the niche market
9. Define –Creativity
10. Audience reach
Section- B
(10 X 5 = 50)
Give
paragraph answers (200 words)
11. Explain the role of
advertising in marketing in new product.
12. Describe about
international marketing?
13. Explain about in list of principles of good
designing for print advertising?
14. Explain the marketing mix.
15. Write briefly about product cycle?
16. Discuss about advertising strategies?
17. Discuss the significance of budgeting for an
advertising campaign?
18. What are types of modern advertising?
19. Describe the ‘audience
analyses?
20. What are the important of
public relations in media industries?
Section- C (5X
10 = 50)
Write any
Three Questions (600 words)
21. Discuss about the campaign budgeting?
22.
Explain a fast-food items advertisement in TV an analyses the psychological
strategies used in them?
23.
Advertising exploits children’s? Do you agree? Why?
24.
Demonstrate the in AD agency structure and functions?
25.
Discuss about Evaluation of advertising?
Meenaakshi Ramasamy Arts & Science College,
Thathanur
DEPARTMENT OF VISUAL COMMUNICATION
UNIT TEST - V
II.B.Sc. VISUAL COMMUNICATION
Media culture society
Sub code: RCCSVC3 Time:
3 Hours
Sec - A
Answer
the following questions 10x2=20
1.
What is Privatization
2.
Define Advertising.
3.
Mass Culture.
4.
Feedback.
5.
Define ideology.
6.
Agenda setting.
7.
Define media.
8.
Define film medium.
9.
What is Stereotype
10. What
is Cultural Shift?
Sec
- B
Answer
the following questions 10x5=50
11.
Why
do media owners study the characteristics of society?
12.
Studying
the characteristics of media institutions help us select a suitable media for
information dissemination. How?
13.
Write
short notes on CBFC.
14.
Analyze
the Axe deodorant advertising by using any approach (like feminism etc.) that
you have studied.
15.
What
is media ethics?
16.
Briefly
describe image building.
17.
Enumerate
the effect of camera angles.
18.
What
is deconstruction?
19.
Give
various barriers of communication
20.
How
did spectators influence Tamil movie making.
Sec
– C
Answer
the following questions
5x10=50
21.
Explain
BRAI.
22.
Enumerate
the direct and indirect effects of reality shows on society.
23.
Write
a note on the following: a) Media Imperialism
24.
Critique
the narration of Tamil film “Linga”
25.
Describe
the relationship between media ownership and the content they generate.
Meenaakshi Ramasamy Arts & Science College, Thathanur
DEPARTMENT OF VISUAL COMMUNICATION
UNIT TEST - V
II.B.Sc. VISUAL COMMUNICATION
Name of the Paper: FILM APPRECIATION CODE:
RCCSVC 4 Marks:
120 Time: 3 Hours
Sec - A
The following questions
1. 70mm Films
2. Movie
3. Backlight
4. Ingmar Bergman
5. Experimental film
6. Scientific film
7. Feature length film
8. Racking Focus
9. Three point Lighting
10. Walt dissney
Section- B
(10 X 5 = 50)
Give
paragraph answers (200 words)
11. Explain the film maker of
‘Ingmar Bergman’.
12. Describe about ‘Adoor
Gopalakrishnan’.
13. Evaluation of Film Makers of Indian cinema?
14. Write a note on ‘Film Review’?
15. Briefly write about Film Magazines?
16. Illustrate films of ‘Action movies’?
17. Discus about new world and
new cinema?
18. Describe about the facial
expression in films.
19. Explain the ‘Match cuts of
editing’ in Indian Films?
20. Discuss about the
animation films in worldwide?
Section- C (5X
10 = 50)
Answer the following questions
21. Give an account of the birth of
Hollywood.
22. Write the film theories use the modern films.
23. Sketch the Origin and development of Indian
cinema.
24. Express of films in
‘Akira Kurusowa’?
25. Discuss about
‘Alternative cinema’?
MEENAASKHI RAMASAMY ARTS &SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
II.B.Sc.visuAL
communication
UNIT
TEST – V
ART APPRECIATION
Sub code:
RACSY85E Time:
3 Hours
Sec – A
Answer the following questions 10x2=20
1. The
Pieta
2. Explain
about Chola architechture.
3. Immanuel
Kant.
4. What
is Ontology of Art?
5. What
is Medival aesthatics?
6. What
is Bathing Tank?
7. Explain
about Ellora cave.
8. Explain
about Jagannath Temple.
9. What
is saranath sthupa?
10. Describe
about Mahabalipuram.
a. Sec-B
Answer the following
questions 10x5=50
11. Explain
about the proto historic period.
12. Describe
the Pallava period temples.
13. Elucidate
the Deccan temples.
14. Explain
the Imperial style of architecture.
15. Enumerate
the Maurya period sculpture.
16. Explain
about the Vijayanagara paintings.
17. Discuss
the importance of Greek architecture.
18. Explain
the Gothic art of the world.
19. Elucitate
the functions of art.
Discuss the social responsibility of art.
a. Sec-C
Answer the following questions 5x10=50
21. Discuss
the Indian Aesthetics with temple.
22. Describe
the importance of the western art and Architecture.
23. Describe
the modern paintings in India.
24. Give
few notes on stambha with proper sketch.
25. Which
period is remarkable for its sculpture and bronzes? Discuss.
MEENAASKHI RAMASAMY ARTS &SCIENCE COLLEGE,
THATHANUR
DEPT OF VISUAL COMMUNICATION
II.B.Sc.visuAL
communication
UNIT TEST – V
MARKETING MANAGEMENT
CODE: RACSY85F Marks:
120 Time:
3 Hours
Sec - A
Answer
the following questions 10x2=20 Marks
Explain the
following:
1. Budget
2. Promotion mix
3. Communication
4. Channel
5. Web Marketing
6. Cyber culture
7. Behavior
8. AIDA
9. Retail
10. Distribution
Section- B
(10 X 5 = 50)
Give paragraph answers (200 words)
11. Define the concept of –
‘communication process’
12. Describe about Budget
setting?
13. Explain about the promotion mix
14. Discuss Advertising-management?
15. Explain about in people behavior?
16. Discuss about TV to give important of
Advertising
17. Write about the marketing channel functions
and flows..
18. What are types of
advertising? Discuss
19. Describe the topic of
marketing channels?
20. Explain the Financial
management and marketing management?
Section- C (5X
10 = 50)
Answer the following questions
21. Explain about the steps of marketing principle?
22. Analyze of trends of marketing ethics?
23. Write about process of communication and marketing?
24. Discuss about audio visual advertising?
25. Detail the concept of
organization and conflict in management
MEENAASKHI RAMASAMY ARTS &SCIENCE COLLEGE,
THATHANUR
DEPT OF VISUAL COMMUNICATION
II.B.Sc.visuAL
communication
UNIT TEST – V
r%ftpay; CODE: NMEBLT2 Marks: 120 Time: 3 Hours
Answer
the following questions Section-
A (10 X 2 = 20)
1. gpl;hpk;
nrhNuhf;fpd;
2. gpl;hpk;
nrhNuhf;fpd;
Kf;fpa E}y;fs;
3.
,lXOq;ifikT
4. MSik
5. r%fj;jug; gphpT
6. r%fg; ngaHr;rp
7. r%f
khw;wk;
8. njhFg;G
tif khw;wq;fs;
9. goik Nghw;Wk; gFg;gha;T
10. vjpHg;GzHr;rpfs;
Section- B (10 X 5 = 50)
Give
paragraph answers (200 words)
11.
NfhrH Fwpg;gpLk; r%f G+ry;fs;
ahJ?
12. gz;ghl;L khw;wq;fs; gw;wp tpthp
13. ghHrdpd; EZf;f tpidr;nray; Nfhl;ghL gw;wp vOJf.
14. lhy;fhHl; ghHrd; gw;wp tpthpj;J vKJf.
15. r%f neUf;fb gw;wp
vOJf.
16.
r%fg;
ngaHr;rp gw;wp vOJf.
17. r%f Clfj;ij gw;wp tpthpj;J vOJf.
18. Njitfisj; jpUg;jp nra;Ak; Kiwg;gw;wp vOJf.
19. gz;ghl;bd; mfg;Gw gz;Gf; $Wfis tpthp.
20. nrgNyhf;fpd; r%ftpay; jj;Jtq;fs; gw;wp vOJf.
Section- C (5X 10
= 50)
Answer the following questions
21.
gpl;hpk; nrhNuhf;fpd; gw;wp tthp.
22. r%fg; ngaHr;rpapd; ed;ik jPikfis gw;wp tpthpj;J vOJf.
23. ghpl;Nlhtpd; fl;likg;G ,af;ftpay; gw;wp cdf;F njhpe;jtw;iw
vOJf.
24. ,ilg;gl;l gug;G vy;iyf; Nfhl;ghLfs; vd;gJ vd;d? uhgHl;
Nf.khh;l;bd; fUJtdtw;iw tpthp
25. r%ftpay; mwpQHfs; r%ftpay; Jiwf;F Mw;wpa gq;fspg;ig
gw;wp vOJf?
MEENAAKSHI RAMASAMY ARTS
&SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
III.B.Sc.visuAL
communication
UNIT TEST – V
PRINTING
PROCESS
Sub code: RCCSVC10 Time: 3 Hours
Sec - A
Answer the following questions 10x2=20
1.
What is Offset Printing?
2.
What is Ink?
3.
What is Called Paper?
4.
What is Cartoon?
5.
What is Called Bulk?
6.
Explain uses of Timber.
7.
What is Composing Stick?
8.
What is Indelible Ink?
9.
What is Called GSM?
10.
What is Election Ink?
Sec
– B
Answer
the following questions 10x5=50
11.
Describe the different types of character spacing.
12.
Explain the Importance of Balance in page designing.
13.
What is Computer to Plate (CTP) process - Explain.
14.
Explain Rotary Letter Press.
15.
What is Water mark? Explain its Uses.
16.
What is MICR Cheque paper? Explain about it’s ingredients.
17.
What is alkaline paper? Explain its uses.
18.
Explain Typography.
19.
Describe how the readability is affected by fonts in a page.
20. Explain
the revolution of Modern Printing Technology.
Sec
– C
Answer
the following questions
5x10=50
21. Explain the process of
metal composing.
22.
Describe the process of Offset Printing.
23.
Explain the Technical aspects of Page designing.
24.
Explain the History of Printing Process.
25.
Explain gravure Printing.
MEENAASKHI RAMASAMY ARTS
&SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
II.B.Sc.visuAL
communication
UNIT TEST – V
DEVELOPMENT
COMMUNICATION CODE: RCCSVC9
Marks: 120 Time:
3 Hours
Section- A
(10 X 2 = 20)
Write short answers
1.
Convergence
2.
Telepathy
3.
Campaign
4.
Target
audience
5.
Dependency
Paradigm
6.
Social
Sphere
7.
VSNL
8.
Participatory
model
9.
Prasar
Bharathi
10. IADP
Section-
B
(10 X 5 = 50)
Give
paragraph answers (200 words)
11. Explain the role of media
change? Discuss.
12. Examine media use
educational literacy.
13. Explain about the concept of culture
communication and development?
14. Explain about concept of ‘Paradigm’.
15. Discus about-‘Global village’?
16. Explain the target audience in advertising?
17. Discuss about international agencies for
development projects?
18. Write the eighteen
elephant project-Discuss.
19. The role of Television and
social change in India?
20. Evaluation of media in
future, focusing message?
Section- C (5X 10 = 50)
Answer the following questions
21. Write a note on audience analysis
that determines the important characteristics of an audience in order to choose
the best style, format and information arguments.
22. What is a social
advertising? Describe social issues in media.
23. Discuss about
international development agencies
24. Explain the role of a
communication in the process of social change.
25. Discuss the audience
research in your point of view.
