MEENAASKHI RAMASAMY ARTS
&SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
I.B.Sc.visuAL
communication
UNIT TEST – IV
CONTEMPORARY
MEDIA SCENARIO
Sub code: RCCSVC2 Time:
3 Hours
Sec - A
Answer the following
questions
10x2=20
1.
Define
DTH
2.
Explain
FM Radio
3.
Define
Radio formats
4.
Explain
Vividh Bharathi.
5.
Expand
PTI,UNI
6.
Explain
community radio
7.
What
is PSA
8.
What
is press freedom
9.
What
is House Journal?
10. Explain SITE
Sec - B
Answer the following
questions 10x5=50
11.
How
is the treatment of radio program different from that of television?
12.
Write
about community radio.
13.
Compare
& contrast the nature of journalism in two Tamil dailies.
14.
Explain
the role of AIR for the rural development program.
15.
Describe
the Indian broadcasting policy.
16.
Explain
briefly, Prasar Bharathi Act, 1990.
17.
Give
an account of news reporting.
18.
What
is the scope of Radio in India?
19.
How
does Radio promote human relations?
20.
Write
a note on popular radio genres.
Sec – C
Answer the following
questions 5x10=50
21.
Comment
on the role of Radio as a means to transform society.
22.
Discuss
the impact of satellite radio.
23.
Trace
the development of radio broadcasting in India.
24.
How
do you make radio for social change? Discuss.
25.
Explain
the problems faced by the mass media due to the internet-
Revolution.
MEENAASKHI RAMASAMY ARTS
&SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
I.B.Sc.visuAL
communication
UNIT TEST – IV
Name of the
Paper: ADVERTISING BASICS CODE: RACSY85C
Marks: 120
Time: 3 Hours
Sec - A
1. Define plan
2. Story board
3. Media mix
4. Brand
5. Advertiser
6. Client
7. Define – Direct market
8. What is the home journal
9. Define –appeal
10. Media power
Section-
B (10 X 5 = 50)
Give
paragraph answers (200 words)
11. What is the important
objective of advertising?
12. Describe about Directive
marketing?
13. Explain about in advertising campaigns in your
area?
14. Explain the Effects of online Advertising
15. Write briefly about the Client service?
16. Discuss about media commercials?
17. What is the advertising contributes to
individuals and society?
18. What are works of copy
writer in advertising
19. How do you important
social advertising?
20. Define the role of books
in modern advertising?
Section- C (5X
10 = 50)
Write any
Three Questions (600 words)
21. What are the different
types of appeals used in TV advertising?
22.
Discuss the commercial advertising and its agencies India?
23.
Discuss the components of a mobile advertising?
24.
Demonstrate the in organizational structure of an advertising agency? What are
the responsibilities of the client service?
25.
Discuss about Strategies of creativity?
Meenaakshi Ramasamy Arts & Science College, Thathanur
DEPARTMENT OF VISUAL COMMUNICATION
UNIT TEST - IV
II.B.Sc. VISUAL COMMUNICATION
Media culture society
Sub code: RCCSVC3 Time:
3 Hours
Sec - A
Answer
the following questions 10x2=20
1. What is a symbol?
2. Define subjectivity
3. Explain gate keepers.
4. Explain passive audience
5. Define ideology.
6. Highlight the term ‘pleasure’
7. Define audience positioning
8. Define film medium.
9. What is visualization?
10. Differentiate media & medium
Sec - B
Answer the following questions 10x5=50
11. Write about social responsibility of mass
media.
12. Discuss the various kinds of mass media.
13. Write short notes problematic audience.
14. Explain about voyeurism with suitable
examples.
15. Explain about media ideology.
16. Write short notes on ‘subjectivity’.
17. Give you view about ‘communication as a
process’.
18. What do you know about ‘media’?
19. Give various barriers of communication
20. Write about Audience positioning.
Sec – C
Answer the following questions 5x10=50
21. Describe the role of media for educating
the younger generation.
22. Describe the various relationships of
audience.
23. Explain the role Electronic media in
providing support in government‘s development activities.
24. What is audience segmentation? Explain
the features of Audience segmentation.
25. Write an essay about ideology in the
class room.
Meenaakshi Ramasamy Arts & Science College, Thathanur
DEPARTMENT OF VISUAL COMMUNICATION
UNIT TEST - IV
II.B.Sc. VISUAL COMMUNICATION
Name of the Paper: FILM APPRECIATION CODE:
RCCSVC 4 Marks:
120 Time: 3 Hours
Sec - A
1. Audience
2. Fan clubs
3. Lyrics
4. Who is the Hero of films
5. K.Balachandar
6. Film violence
7. Framing
8. Silent film
9. Satyajit Ray
10. Psycho-Film
Section- B
(10 X 5 = 50)
Give
paragraph answers (200 words)
11. Explain the Film audience.
12. Describe about Editing of
films?
13. What do you mean by ‘auteur’ in cinema?
14. Write the significance of lighting in Indian
films?
15. Enumerate the contribution of Satyajit ray in
Indian films?
16. Write about the films effects in India
17. Why like ‘Hero worship’ of
children’s and fans?
18. Discus about new world and
new cinema?
19. Describe about the facial
expression in films.
20. Explain the ‘Block Buster
films’ in India?
Section- C (5X 10 = 50)
Answer the following questions
21. Trace out of Tamil film
industry
22. Elucidate the NFAI.
23. Discuss about the influence of American films in India.
24. Explain the Aesthetics of films?
25. Discuss about ‘Hollywood directors’?
MEENAASKHI RAMASAMY ARTS &SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
II.B.Sc.visuAL
communication
UNIT TEST
– IV
ART APPRECIATION
Sub code:
RACSY85E Time:
3 Hours
Sec – A
Answer the following questions 10x2=20
1. Explain
padaliputra
2. Explain
chittanavasal
3. Define
Gothic
4. Define
cave temple
5. What
is Rasas?
6. Define
Fine Arts.
7. Define
Aesthetics.
8. Explain
cave paintings.
9. What
is sthupa?
10. Explain
sanchi stupa
a. Sec-B
Answer the following
questions 10x5=50
11. Mention
some of the Temples in the Decan.
12. How
do you differentiate Flemish art from German Art?
13. Define
aesthetics. Explain the different types of aesthetics.
14. Explain
the role of artist in society.
15. 15.
Write short notes on: a) Expressionism b) Impressionism c) Futurism
16. Describe
the philosophical idea of the Egyptian Art.
17. Write
short notes on Spanish Art & Architecture.
18. Explain
about Greek Architecture.
19. Explain
the importance of Roman Architecture.
20. Explain
about German Art & Architecture.
Sec-C
Answer the following questions 5x10=50
21. Explain
about historic period of Indian art.
22. Describe
the influence of western art in India.
23. What
are the important social responsibilities of the Artist.Explain
24. Write
an essay about Gupta architecture of India.
25. Explain
about the functions of Art & Artist
MEENAASKHI RAMASAMY ARTS
&SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
II.B.Sc.visuAL
communication
UNIT TEST – IV
MARKETING MANAGEMENT
CODE: RACSY85F Marks:
120 Time:
3 Hours
Sec - A
Answer
the following questions 10x2=20 Marks
1. media
2. advertising
3. Price
4. Premium pricing
5. Rebate Marketing
6. Logo
7. Define-Labeling
8. Discount sale
9. Whole sale
10. VALS
Section- B
(10 X 5 = 50)
Give
paragraph answers (200 words)
11. Define the concept of –
Price
12. Describe about product
mix?
13. Explain about the methods of pricing?
14. Discuss media-management?
15. Explain about in customer behavior?
16. Discuss about media links in marketing manager
17. Differentiate between advertising and
publicity.
18. What are types of
channels? Discuss
19. Describe the topic of
marketing channels?
20. Explain the marketing
management and human resource management?
Section- C (5X
10 = 50)
Write
any Three Questions (600 words)
21. Explain about the price of
internal and external?
22. Analyze of evaluation of
marketing?
23. Explain the importance of
communication as a marketing tool.
24. Discuss about rural
marketing
25. Detail the concept and
measurement of brand Equality?
MEENAASKHI RAMASAMY ARTS
&SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
II.B.Sc.visuAL
communication
UNIT TEST – IV
r%ftpay; CODE: NMEBLT2 Marks: 120 Time: 3 Hours
Section- A
(10 X 2 = 20)
Explain the following:
1. khf;];
ntgH
2. khf;];
ntgH Kf;fpa E}y;fs;
3.
,yl;rpak;
4. ntgH ehd;F tifahd rKfg; nraw;ghLfs;
5. ghpl;Nlh
6. jUtpg;Gfs;
7. Nrhrypr
mikg;Gfs;
8. Mbepiy
fUj;J
9. nghJ rKftpay;
10. r%r rPHjpUj;jk;
Section-
B
(10 X 5 = 50)
Give paragraph answers (200 words)
11.
khf;]; ntgH
gw;wp vOJf.
12. Ghpl;Nlhtpd; r%f mikg;G gw;wp tpthp
13. nghUsjhuKk; r%fKk; gw;wp ePtpH; mwptd gw;wp vOJf.
14. ,yl;rpa tif gw;wp tpthpj;J vKJf.
15. rKf nraw;ghLfs; gw;wp vOJf.
16. Ghpl;Nlhtpd; jUtpg;Gfs; gw;wp vOJf.
17. rKf nghUshjuk; gw;wp tpthpj;J vOJf.
18. [dehaf Ml;rp Kiwg;gw;wp vOJf
19. Nkw;Fb Ml;rp Kiwg;gw;wp tpthp
20. murpay; nghUshjhuj;ij gw;wp vOJf..
Section- C (5X 10 = 50)
Answer the following
questions
21. Nrhrypr mikg;Gfs; gw;wp ghpl;Nlh fUJtdtw;iw vOJf.
22. r%fr;
nraw;ghLfis gw;wp tpthpj;J
vOJf
23. ghpl;Nlhtpd; fl;likg;G ,af;ftpay; gw;wp cdf;F
njhpe;jtw;iw vOJf.
24. fyhr;rhuk; vd;gJ vd;d? Nkiy ehl;L fyhr;rhuj;jpd; jf;fj;ij vOJf.
25. r%frhHe;j ,jo;fspd; gq;fspg;ig gw;wp vOJf?
MEENAAKSHI RAMASAMY ARTS AND
SCIENCE COLLEGE, THATHANUR-04
Department of Visual Communication
II B.Sc., Visual Communication
UNIT TEST – IV
SBE- pagemaker7.0
CODE: RSBE4:1 Marks:
120 Time: 3 Hours
Sec- A
Write short answers
(10 X 2 = 20)
Explain the
following:
1.
Define
constrained line tool
2.
How
to group elements in PageMaker
3.
Write
notes on columns in Master page
4.
Mention
some of the features of PageMaker
5.
Define
Templates
6.
How
to create a publication
7.
How
to format a paragraph
8.
What
do you mean by threaded text
9.
How
to create key line
10. What is the
function performed by the library palette
Sec- B (5 X
5 = 25)
Give paragraph answers (200 words)
11.
Explain in brief
about PageMaker preference.
12.
Write short notes on
PageMaker
13.
How to design a Master page in multiple ways
14.
Explain about Grid
control in Master page
15.
Discuss about layers
in short
16.
Describe about Graphics tool in PageMaker
17.
Explain in brief
about various printing methods
18.
Explain about
automatic updating of pages
19.
What do you mean by
text blocks? Explain in detail
20. Illustrate the concept of adding
graphics to a frame
Sect- C (3 X 10 = 30)
Answer the following questions
21.
How to draw a Rectangle and various geometric shapes
22.
Give a detailed implementation about Master page
23.
Explain about the
working procedure of formatting text in PageMaker
24. Discuss about various coloring tools
with examples
25. Explain
about PageMaker layout in Menu bar.
MEENAASKHI RAMASAMY ARTS &SCIENCE COLLEGE,
THATHANUR
DEPT OF VISUAL COMMUNICATION
II.B.Sc.visuAL
communication
UNIT TEST – IV
DEVELOPMENT
COMMUNICATION CODE: RCCSVC9
Marks: 120 Time:
3 Hours
Section- A
(10 X 2 = 20)
Write short answers
1. PSA
2. DAVP
3. Social Advertising
4. Women Empowerment
5. Puppetry
6. Public Sphere
7. LDCs.
8. Ad agency
9. Film Industry
10. Uses and gratification theory
Section- B
(10 X 5 = 50)
Give
paragraph answers (200 words)
11. Explain the role of PSA
India?
12. Examine the role of media
social change for development.
13. Explain about the Press council in India?
14. Explain about e-development for Society.
15. How can you mobilize the audience for
campaign?
16. Does silver screen contribute in development?
17. Discuss the Social advertising in India?
18. What is the role of new
media in social change? Discuss.
19. Discuss about the Taxonomy
of social advertising?
20. Evaluation of impact of
advertising in school going Children’s?
Section- C (5X
10 = 50)
Answer the following questions
21. Examining the role of
traditional media for development.
22. Explain the Advertising agencies important
for media development?
23. Discuss about Community media in India
24. Historical perspective of social
Advertising? Discuss.
25. Discuss the scholars-Daniel Lerner,
Wilbur Schramm, Roger.
MEENAAKSHI RAMASAMY ARTS
&SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
III.B.Sc.visuAL
communication
UNIT TEST – IV
PRINTING
PROCESS
Sub code: RCCSVC10 Time: 3 Hours
Sec - A
Answer the following questions 10x2=20
1.
What is Ink?
2.
Write the uses of Ink?
3.
What is Called Paper?
4.
Write Different sizes of Paper.
5.
What is Called Bulk?
6.
Explain uses of Timber.
7.
What is Chemical pulping process?
8.
What is Indelible Ink?
9.
What is Called GSM?
10.
What is Election Ink?
Sec
– B
Answer
the following questions 10x5=50
11.
Explain Process of De-inking process.
12.
What is sanitary tissue paper? Write it Gsm range and uses.
13.
What is Computer to Plate (CTP) process - Explain.
14.
Explain Rotary Letter Press.
15.
What is Water mark? Explain its Uses.
16.
What is MICR cheque paper? Explain about it’s ingredients.
17.
What is alkaline paper? Explain its uses.
18.
Explain different types of Paper boards.
19.
What is bond Paper? Explain it’s uses.
20. Explain
Different types of Papers based on the size and it’s uses.
Sec – C
Answer
the following questions
5x10=50
21.
Explain the History & Development of Ink.
22.
Explain the needs of color inks in modern world.
23.
Describe about the TNPL.
24.
Explain Different sizes of paper used in news paper industry.
25.
Explain flat bed method of printing.
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