MEENAAKSHI RAMASAMY ARTS
&SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
I.B.Sc.visuAL
communication
UNIT TEST –III
CONTEMPORARY
MEDIA SCENARIO
Sub
code: RCCSVC2 Time:
3 Hours
Sec - A
Answer the following
questions
10x2=20
1.
Expand
NFDC
2.
What
is parallel cinema
3.
Explain
Film criticism
4.
Define
press council Act, 1978.
5.
Explain
Film censorship
6.
What
is the first Indian film?
7.
Explain
Oscar
8.
Who
is the father of Indian cinema?
9.
Explain
documentary film.
10. What is Ministry of information &
Broadcasting?
Sec – B
Answer the following
questions 10x5=50
11.
Enumerate
the responsibility of a Reporter & Editor.
12.
Explicit
the negative role of cinema in society.
13.
What
do you understand of documentary films?
14.
Why
film censorship is necessary.
15.
Compare
Hollywood & Indian film trends.
16.
Discuss
the films of the new wave.
17.
What
are the Features involved in Film censorship.
18.
Give
an account of the early history of Tamil cinema.
19.
‘K.Balachandar’
is one of the pioneers in Tamil cinema’ – Is it true?
Discuss
20.
Write
an essay about the national film development corporation.
Sec – C
Answer the following
questions 5x10=50
21.
What
are the various codes of ethics to be followed in the art of
Journalism?
22.
Sketch
the origin & development of Indian cinema.
23.
Discuss
the disadvantages of cinema.
24.
Compare
& contrast parallel cinema & popular cinema.
25.
Identify
the western impact on south Indian films.
MEENAASKHI RAMASAMY ARTS
&SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
I.B.Sc.visuAL
communication
UNIT TEST – III
ADVERTISING
BASICS
CODE: RACSY85C
Marks: 120
Time: 3 Hours
Sec - A 10x2=20
Explain the following:
1. Define- Creativity
2. AIDA
3. Copy Writing
4. LOGO
5. Corporate color
6. HTA
7. Explain ad agency
8. Brand
9. Art Director
10. Slogan
Sec-
B (10 X 5 = 50)
Give
paragraph answers (200 words)
11. Distinguish briefly about
marketing management?
12. Describe about T.V
advertising
13. What are advertising campaigns?
14. Explain the Effects of online Advertising
15. Write briefly about the Copy testing?
16. Discuss
about Copy Writing
17. Explain about history of advertising?
18. What are works of art
direction in advertising
19. How do you important PSA?
20. Define the role of Radio
advertising?
Sec-
C (5X 10 = 50)
Write any
Three Questions (600 words)
21. Explain the working of Advertising Agency and its
relation to its client?
22.
Discuss the commercial advertising and its agencies India?
23. Discuss
the components of a mobile advertising?
24.
Demonstrate the in organizational structure of an advertising agency? What are
the responsibilities of the client service?
25.
Discuss about Strategies of creativity?
Meenaakshi Ramasamy Arts & Science College, Thathanur
DEPARTMENT OF VISUAL COMMUNICATION
UNIT TEST - III
II.B.Sc. VISUAL COMMUNICATION
Media culture society
Sub code: RCCSVC3 Time:
3 Hours
Sec - A
Answer
the following questions 10x2=20
1.
Define
Image.
2. What is Narrative
3. Define Visual coding
4. Define sound Editing
5. Who are crew members?
6. What is meant by Intra – personal
communication
7. Explain Ethics
8. Define the term ‘communication’.
9. Explain the term Body language.
10.
What
is semantic noise?
Sec
- B
Answer
the following questions 10x5=50
11.
What
do you understand by the rhetoric of the image?
12.
‘Studying
the media will be useful to develop & also for the
Growth of media’. Discuss.
13.
Describe
the importance of visual coding.
14.
Write
about ‘Image & Text’ & their importance.
15.
“Television
is very effective media”- How.
16.
Who
are known as ‘ Local audience’ .Explain
17.
Write
about Peer group.
18.
Explain
the role of Internet for the development of education.
19.
Write
briefly the role of camera & crew in film making.
20.
Write
about frameworks in film making.
Sec – C
Answer
the following questions
5x10=50
21.
Describe
the importance of studying media.
22.
Explain
in detail the importance of film & sound editing for
Success of a film.
23.
Whether
self regulation is possible in the media institution.
24.
Explain
the various media techniques available for presentation
of a program in the class room.
25.
Write
an essay on media culture & society.
Meenaakshi Ramasamy Arts & Science College, Thathanur
DEPARTMENT OF VISUAL COMMUNICATION
UNIT TEST - III
II.B.Sc. VISUAL COMMUNICATION
Name of the Paper: FILM APPRECIATION CODE:
RCCSVC 4 Marks:
120 Time: 3 Hours
Sec - A
Explain the following:
1.
Double shot
2.
D.W Griffith
3.
Montage
4.
Types of shots
5.
Charulata Film
6.
Film violence
7.
Griffith
8.
Gold Rush
9.
FCP
10. Multimedia
Section- B
(10 X 5 = 50)
Give paragraph answers (200 words)
11. Explain the Film genres.
12. Describe about idealism of
films?
13. Describe the French new wave?
14. Explain the costume designing in films..
15. Write briefly Describe Origin of Animation and
graphics?
16. Discuss about ‘Shantaram’?
17. Discuss about Film theories?
18. Describe about the German
expression.
19. Give a detailed account of
the important of songs in cinema.
20.
Explain the influence of children’s films on society
Section- C (5X 10 = 50)
Answer the following
questions
21. Explain the structure
of Soviet montage cinema.
22. Elucidate the impact
of commercial films films.
23. Write Enumerate
lumiere brothers, fritz lang.
24. Explain the ethics of
film?
25. Discuss about ‘Third
world cinema’?
MEENAASKHI RAMASAMY ARTS &SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
II.B.Sc.visuAL
communication
UNIT TEST –
III
ART APPRECIATION
Sub
code: RACSY85E Time: 3 Hours
Sec – A
Answer
the following questions 10x2=20
1. Define
Buddhist art
2. Explain
Miniature paintings
3. Define
Modern Indian paintings
4. Explain
Mauryas sculptures.
5. Mention
four south Indian sculpture
6. What
is Pahari paintings
7. Explain
Cholas sculpture
8. Define
Vijayanagara paintings
9. Define
Chalukyas sculpture
10. Explain
Pallavas sculpture
Sec - B
Answer the following questions 10x5=50
11. Give
a short note on Rajput paintings.
12. Write
about Pahari paintings.
13. Explain
about Mugal paintings.
14. Write
a short note on Rajasthan paintings.
15. Write
briefly about Chalukyas sculpure.
16. Write
about Hoysalas sculpure
17. Trace
& development of art during the late Chola period
18. Write
short note on Pandyas sculpture.
19. Explain
about role of Pallavas to structural temples.
20. Write
about Kushans Sculpure.
Sec
– C
Answer the following questions 5x10=50
21. Write
an essay about Mauryas sculpture with suitable examples.
22. Explain
about Guptas sculpture.
23. Give
a detailed account on pallavas paintings.
24. Explain
about modern Indian paintings.
25. What
do we understand from Vijayanagara paintings?
MEENAASKHI RAMASAMY ARTS
&SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
II.B.Sc.visuAL
communication
UNIT TEST –
III
Name of the Paper:
MARKETING MANAGEMENT CODE: RACSY85F Marks:
120 Time: 3 Hours
Explain the following:
1. Product
2. Brand
3. Define-Package
4. Media market
5. Mention the channel types
6. C2B
7. Define-Labeling
8. Explain-Production concept
9. Define –Promotion
10. International business
Section- B
(10 X 5 = 50)
Give
paragraph answers (200 words)
11. Define the concept of –
Production
12. Describe about product
mix?
13. Explain about in Product life cycle?
14. Discuss about the sales of company items?
15. Explain about in international branding?
16. Discuss about new way of product levels?
17. What is the significance of marketing manager?
18. What are types of
marketing?
19. Describe the product life
cycle?
20. What are the important of
linguistic for manager?
Section- C (5X
10 = 50)
Answer the following questions
21
Analyze the new product development in marketing
management?
22
Explain the principles of management?
23
Explain the topic about - social media marketing.
24
Analyses the green marketing, retail marketing.
25
What are the
roles and functions of marketing company?
MEENAASKHI RAMASAMY ARTS
&SCIENCE COLLEGE, THATHANUR
Department OF VISUAL COMMUNICATION
II.B.Sc.visuAL
communication
UNIT TEST – III
r%ftpay; CODE: NMEBLT2 Marks: 120 Time: 3 Hours
Section- A
(10 X 2 = 20)
Write
short answers
1) Vkpy; lHf;i`k;
2) jdp kdpj rKjhak;
3) Rje;jpuk;
4) Njrpa nghUshjhuk;
5) FLk;gk;
6) kjk;- tiuaW
7) FO elj;ij
8) fhuy; khHf;];;
9) thHf;f Nghuhl;lk;
10) tuyw;W nray;
Section-
B
(10 X 5 = 50)
Give paragraph answers (200 words)
11. Vkpy; lHf;i`k; gw;wp vOJf.
12. r%f Rje;jpuk; gw;wp tpthp
13. mbg;gil chpikffs; gw;wp vOJf.
14. Cahpd; xg;Gik gw;wp tpthpj;J vKJf.
15. r%fkw;wq;fs; gw;wp
vOJf.
16. r%ftpaypd; gd;Gfs; gw;wp vOJf.
17. Kjyhspj;Jtr; r%fk; tpthpj;J vOJf.
18. Nrhryprr; rKjhak; gw;wp vOJf
19. khHf;rpd; md;dpakhjy; tpthp
20.
khHf;rpag;
nghUshjhuk; gw;wp vOJf..
Section- C (5X 10 = 50)
Answer the following questions
21. r%f khw;wj;ij gw;wp khHf;]; fUJtdtw;iw vOJf.
22. Vkpy; lHf;i`k; rpe;jidfs; gw;wp tpthpj;J vOJf
23. r%f Ntiyg;gFg;G gw;wp cdf;F njhpe;jtw;iw vOJf.
24. r%f Nghul;lk; vd;gJ vd;d? r%f Nghul;l mwpQHfis gw;wp vOJf.
25. Ma;tpay; Jiwf;F lHf;i`kpd; gq;fspg;ig gw;wp vOJf?
MEENAAKSHI RAMASAMY ARTS AND
SCIENCE COLLEGE, THATHANUR-04
Department of Visual Communication
II B.Sc., Visual Communication
UNIT TEST – III
SBE- pagemaker7.0
CODE: RSBE4:1 Marks:
120 Time: 3 Hours
Sec- A
Write short answers
(10 X 2 = 20)
Explain the
following:
1.
List
out the components in page maker screen.
2.
Write
notes on the zoom tool.
3.
What
are the Master pages?
4.
Mention
the purpose of story editor.
5.
How
to add graphic content to a frame
6.
How
to use layer palette
7.
What
are steps involved in placing text in a PageMaker?
8.
Explain
cropping tool
9.
How
to automate PageMaker
10. What are the
functions performed by print dialog?
Sec-
B (5 X
5 = 25)
Give paragraph answers (200 words)
11. Explain in brief about PageMaker
drawing tools.
12.
Write short notes on features of PageMaker
13.
How to measure snap constraints in master pages? Explain
14. Briefly discuss about grid manager
with example
15.
15 .Describe about temples in PageMaker
16. Explain about the steps involved in
creation of frames.
17.
Discuss about magic tricks in PageMaker.
18. Write notes on formatting paragraph
in PageMaker.
19.
Explain about color management PageMaker.
20. Discuss about
tips & tricks for good document design.
Sect- C (3 X 10 = 30)
Answer
the following questions
21. Explain in
detail about the basics of PageMaker.
22. How to create
multiple master pages? Explain
23. Discuss about
working with a publication
24. Explain about text tool with examples.
25. Describe about features of long document
MEENAASKHI RAMASAMY ARTS &SCIENCE COLLEGE,
THATHANUR
DEPT
OF VISUAL COMMUNICATION
II.B.Sc.visuAL
communication
UNIT TEST – III
DEVELOPMENT
COMMUNICATION
CODE: RCCSVC9
Marks:
120 Time: 3 Hours
Section-
A (10 X 2 =
20)
Write short answers
1) Folk media
2) Silver screen
3) Folk forms
4) Empowerment
5) Social media
6) 12th Year Plan
7) Family planning
8) Villupathu
9) E-Banking
10) Kheda
Section-
B
(10 X 5 = 50)
Give paragraph answers (200 words)
11)
Explain the role of Indian 12th plan in
India?
12)
Examine ‘Film’ as a tool for development.
13) Explain about the advocacy media?
14) Explain about e-resources for educational
development.
15) Write briefly folk forms in India?
16) Discuss about –Social media for development?
17) Discuss the human communication importance?
18) Keywords-political
communication, perspective communication.
19) Explain the women
empowerment in India?
20) Describe the alternative
silver screen?
Section- C (5X
10 = 50)
Answer
the following questions
21)
“There is hype that IT can solve the problems
of developing countries”. Prove or disprove with your arguments.
22)
Explain the SITE experiments for educational
development?
23)
Discuss about Community radio in India.
24)
Write the Comparison between Communication and Development
Communication?
25) Discuss about Evaluation of social change
in folk forms?
MEENAAKSHI RAMASAMY ARTS
&SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
III.B.Sc.visuAL
communication
UNIT TEST – III
PRINTING
PROCESS
Sub code: RCCSVC10 Time: 3 Hours
Sec - A
Answer the following questions 10x2=20
1.
What is lithography?
2.
What is Letter Press?
3.
What is Offset Printing?
4.
Explain Gravure Printing.
5.
What is Called Impression cylinder?
6.
Explain CMYK.
7.
Describe the Uses of Water roller.
8.
What is Optical Lithography?
9.
What is called Web?
10.
What is Screen Printing?
Sec
– B
Answer
the following questions 10x5=50
11.
Explain Typography.
12.
What is Readability? Explain its importance.
13.
What is Computer to Plate (CTP) process - Explain.
14.
Explain Rotary Letter Press.
15.
What is Water mark? Explain its Uses.
16.
Explain the Process of “Hot Metal typesetting”.
17.
What is Matrix? Draw the structure of matrix and Explain.
18.
Describe the Uses of computers in Modern printing.
19.
What is Calligraphy? Explain.
20. Explain
the process of Exposing in Screen printing.
Sec – C
Answer
the following questions
5x10=50
21.
Explain the revolution of Modern Printing Technology.
22.
Explain the Importance of printing technology for development.
23.
Describe the process of Offset Printing.
24.
Explain the development of Flex printing.
25.
Explain different kind of processes involved in Screen-
Printing.
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