Tuesday, 30 December 2014

UNIT I


MEENAASKHI RAMASAMY ARTS &SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
I.B.Sc.visuAL communication
UNIT TEST – I
CONTEMPORARY MEDIA SCENARIO

 Sub code: RCCSVC2                                                        Marks: 120
                                                                                                       Time: 3 Hours
Sec - A
Answer the following questions                              10x2=20
1.     What is called as Media?
2.     What is called as Print Media?
3.     What is Press freedom?
4.     What is Fundamental Rights?
5.     Explain article 19(1) a.
6.     What is Society?
7.     Explain Sticker service.
8.     What is Breaking News?
9.     Explain media Ethics.
10.    Explain Reality Show.

Sec – B
Answer the following questions                             10x5=50
11.    Explain the Role of Media.
12.    Explain the Importance of Mass media.
13.    Explain the Importance of New media.
14.    Describe the role of press council.
15.    Explain the Press Codes.
16.    Explain about globalization.
17.    Explain the impact of Media Privatization.
18.    Analyze reality show in Tamil Channels.
19.    Explain the importance of OB Van.
20.    What is PSA?

Sec – C
Answer the following questions                            5x10=50
21.    Describe the History of Press in India.
22.    Describe the Early developments of Radio in India.
23.    Explain about the Color TV Revolution.
24.    Explain about the Press codes and Ethics.
25.    Describe the Legal Limitations of Media.



MEENAASKHI RAMASAMY ARTS &SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
I.B.Sc.visuAL communication
UNIT TEST – I
Name of the Paper: ADVERTISING BASICS                                                                            CODE: RACSY85C                                                 Marks: 120
                                                                                                       Time: 3 Hours
Sec - A
Answer the following questions                              10x2=20
1.    Define- advertisement
2.    Mention the  major  types of advertisements
3.    AIDA
4.    What is meant by ‘rituality’
5.    How do you Define ‘Image’
6.    Who is father of advertising
7.    Define the term ‘Attraction’.
8.    Explain ad agency
9.    Explain written communication
10. POP

Section- B                                                        (10 X 5 = 50)
Give paragraph answers (200 words)
11. Explain the  natural of communication 
12. Briefly explain advertising agency in India
13.  Explain about personality and development in advertising
14.  Explain the Effects of Advertising
15.  Write Briefly about the importance of advertising
16.  Discuss  about ‘Mass media is a social process’
17.  Explain about history of advertising?
18. Describe the barriers of communication
19. How do you understand the term ‘Visualizing’
20. Define and Explain of role of advertising
Sec – C
Answer the following questions                            5x10=50
21. Write an essay about the Different categories of advertising?
22. Discuss the Future of advertising agency?
23. Give an account of advertising planning?
24. Demonstrate the advertising structure?
25. Discuss about visual ad everyday life?

Meenaakshi Ramasamy Arts & Science College, Thathanur
DEPARTMENT OF VISUAL COMMUNICATION
UNIT TEST - I
II.B.Sc. VISUAL COMMUNICATION
Media culture society
Sub code: RCCSVC3                       Marks: 120     Time: 3 Hours
Sec - A
The following questions
1. What is Media?
2. What is Culture?
3. What is Called Society?
4. Why you study about media?
5. What is Cultural transmission?
6. What is reality Show?
7. What is Soap opera?
8. What is Serials?
9. What is Called GSM?
10. What is Election Interview?
Sec - B

Answer the following questions
11. Describe the relationship between Media & Society.
12. Write the impacts of western media on Indian people.
13. Describe the impacts of TV advertisements.
14. Explain the success of Reality shows in recent years.
15. What is PSA? Explain its importance.
16. Describe the impact of Serials among Indian women.
17. Media will change the social culture - Justify.
18. Explain Cultural Transmission.
19. Media will teach its audience -Explain.
20. Explain about Election campaign through media.
Sec - C
Answer the following questions
21. Explain women representation of media in recent days.
22. Explain about sensor board. How it secure society?
23. Media will eradicates the local culture - Justify.
24. Explain the role of media especially youth development.
25. Media is effective political Propaganda tool - Explain.





Meenaakshi Ramasamy Arts & Science College, Thathanur
DEPARTMENT OF VISUAL COMMUNICATION
UNIT TEST - I
II.B.Sc. VISUAL COMMUNICATION
                    FILM APPRECIATION                                                                     CODE: RCCSVC 4                                 Marks: 120      Time: 3 Hours
Sec - A
The following questions
1. Film
2. Media
3. Silent Film
4. Father of Indian cinema
5. The Godfather5.Phalke award
6. Father of World cinema
7. NCAI
8. First Tamil film
9. Cinematography
10. Videography
26.     
Section- B                                                                             (10 X 5 = 50)
Give paragraph answers (200 words)
   11. Explain the role of advertising in Films.
12. Describe about Tamil film Directors?
13. Explain about in list of principles of good film?
14. Explain the Director functions.
15. Write briefly Describe Origin of Indian cinema?
16. Discuss about film and society?
17. Discuss the about budgeting for Film
18. What are types of Film Genre?
19. Describe the ‘Imagery, Cinematography, and Voyeurism?
20. What are the important of public relations in Film industries?

Section- C                                                                             (5X 10 = 50)
Answer the following questions
21. Explain the structure of documentary film and Shot film?
22. Elucidate the Editing and Impact youth.
23. Write a note on political cinema. Give your illustrations.
24. Demonstrate the in Film industry structure and functions?
25. Discuss about Evaluation of future film?


MEENAASKHI RAMASAMY ARTS &SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
II.B.Sc.visuAL communication
UNIT TEST – I
ART APPRECIATION
 Sub code: RACSY85E                     Marks: 120     Time: 3 Hours
Sec - A
Answer the following questions                      10x2=20 Marks
  1. What is called Art?
  2. What is called Visual Art?
  3. What you know about modern Art.
  4. What is Primary colour?
  5. Explain cave paintings.
  6. Who is called as Buddhist?
  7. Explain architecture.
  8. What is Mugal Painting?
  9. What is called as Archeology?
  10. What is a wall painting?
                             Sec - B
Answer the following questions                                     10x5=50 Marks
  1. Explain the Role of Temples in Tamilnadu.
  2. Explain about the Historic period of India.
  3. Describe the arts created by the kings of India.
  4. Describe the role of Press Council.
  5. Explain about North Indian Temples.
  6. Explain the difference between North & South India.
  7. Explain about the dressing nature of Indians.
  8. Describe the Pallava arts in Tamilnadu.
  9. Explain the Rajesthani dress Culture.
  10. What is Miniatures?       
Sec - C
Answer the following questions                                     5x10=50 Marks
  1. Describe the History of Arts in India.
  2. Describe the Social responsibility of Artist.
  3. Explain about the Sculpture in Indian temples.
  4. Describe the style of Temple in Chola Empire.
  5. Write about Gangaikonda cholapuram Temple -architecture.



MEENAASKHI RAMASAMY ARTS &SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
II.B.Sc.visuAL communication
UNIT TEST – I                         
MARKETING MANAGEMENT                                                    
CODE: RACSY85F                     Marks: 120                 Time: 3 Hours
Sec - A
Answer the following questions                      10x2=20 Marks
Explain the following:
1.      Define Market
2.      Budget
3.      Selling
4.      Advertising
5.      Father of marketing Management
6.      Scientific Management
7.      Define – local market
8.      Explain-Buying
9.      Define –POSCORB
10.  Media market

Sec - B                                             10x5=50 Marks
Answer the following questions
11.  Describe about international marketing?
12.   Explain about in list of principles management?
13.   Explain the Budgeting.
14.   Write briefly about marketing environment?
15.   Discuss about marketing mix?
16.  Discuss the significance of budgeting for an advertising campaign?
17.  What are types of modern marketing?
18.  Describe the ‘advertising and sales promotion?
19.  What are the important of marketing in media industries?
20.  Discuss about the-Transport, warehouse, Risk taking
          Sec - C
Answer the following questions             5x10=50 Marks
21. What are the different types of market?
22. Explain a Brand advertisement in TV an analyses the psychological    
       Strategies used in them?
23. Discuss the 5Cs of marketing mix.
24. Mc Donald’s is a global brand. Comments?
25. Describe the needs, wants demands of management?


MEENAASKHI RAMASAMY ARTS &SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
II.B.Sc.visuAL communication
UNIT TEST – I
                                                r%ftpay;                                                       CODE: NMEBLT2            Marks: 120                      Time: 3 Hours
           
Section- A                                                       (10 X 2 = 20)
Write short answers
1.r%fk;
2.Mf];l; Nfhk;l;
3. r%f cwTfs;
4.Rw;WGwr;R+oy;
5.jftikg;G
6.ghf; kw;Wk; ghf;
7.gFj;jwpT
8.r%ftpay; jj;Jtk;
9.r%f tuyw;W E}y;fs;
10.  njhopw;Gul;rp

Section- B                                                        (10 X 5 = 50)
Give paragraph answers (200 words)
11.  r%ftpay; gw;wp tpthpj;J tpil vOJf.
12.  r%f Ma;Tfs; gw;wp tpthp
13.  r%ftpay;-mwpQHfspd; fUj;Jfis vOJf.
14.  r%f cwTfs; gw;wp tpthpj;J vKJf.
15.  r%ftpaypd; Nehf;fq;fis vOJf.
16.  r%ftpaypd; gad;fis vOJf.
17.  njhopw;Gul;rp gw;wp tpthpj;J vOJf.
18.  rKf kw;wq;fspd; gad;fis vOJf
19.  kdpj rKjak; vJ? tpthpj;J vOJf.
20. r%f jilfs; gw;wp tpthp.
Section- C                                                       (5X 10 = 50)
Answer the following questions
21. r%fk; rhHe;j Jiwfs; gw;wp tpthpj;J vOJf.
22. r%f tsHr;rp vd;gJ vJ? MjDila ,ay;Gfs; gw;wp vOJf.
23. r%ftpay; Njhw;wKk; tsHr;rpAk; gw;wp tpthpj;J vKJf.
24. r%f jpl;lq;fis gw;wp cdf;F njhpe;jtw;iw vOJF.?
25. r%f cwTfs; gw;wp rKf mwpQHfs; fUJtdtw;iw vOJf?

MEENAAKSHI RAMASAMY ARTS AND SCIENCE COLLEGE, THATHANUR-04
Department of Visual Communication
II B.Sc., Visual Communication
UNIT TEST – I
SBE- pagemaker7.0
CODE: RSBE4:1                                 Marks: 120              Time: 3 Hours
Sec- A
                            Write short answers                 (10 X 2 = 20)
Explain the following:
1.      Define Layout.
2.      What is called as gray matter?
3.      What is called Ear panel.
4.      What is called as Times new roman?
5.      What is called date line?
6.      What is called Master Head?
7.      Explain PNG file format.
8.      Explain pmd file format.
9.      Write short cuts of different kinds of alignments.
10.  Write the short cuts of different types of arrangements.
        Section- B                                                (10 X 5 = 50)
Give paragraph answers (200 words)
11. Explain about import a image in work space in detail.
12. Write about needs and importance of image cropping.
13. How to Place the illustrations inside work space.
14. Explain about different types of page numbering.
15. Explain about select custom color in PageMaker.
16. Explain the needs of Text wrapping.  
17. Write the techniques of object editing in PageMaker.
18. Explain about the style of trap cap.
19. Describe the Usage of bold letters in designing.
20. Write the importance of different types of fonts. 

Section- C                                                       (5X 10 = 50)
Answer the following questions
21    How to change circle in to multi armed star. Explain its Uses.
22    Explain about the layout and designing style of THE HINDU
23    Explain about the Layout and designing style of OUTLOOK Magazine.
24    Describe the importance of images and shapes in designing.
25    Explain the advantages of Photoshop working in PageMaker.


MEENAASKHI RAMASAMY ARTS &SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
II.B.Sc.visuAL communication
UNIT TEST – I
                                                DEVELOPMENT COMMUNICATION                                     CODE: RCCSVC9                               Marks: 120                 Time: 3 Hours

Section- A                                                                             (10 X 2 = 20)
Write short answers
1.      Communication
2.      Self-Reliance
3.      UNESCO
4.      FAO
5.      Mass Media
6.      Everett Roger
7.      Mother of Development communication
8.      Define Development communication
9.      SAARC
10.  Reporting
Section- B                                                             (10 X 5 = 50
Give paragraph answers (200 words)
11.  What are the development models of communication?
12.  Describe about development reporting?
13.   Explain about in Cultural identity?
14.   Explain about key concepts- Decentralization, Industrialization, first world countries.
15.   Write briefly second world countries?
16.   Discuss about development reporting?
17.   Discuss the development projects?
18.  Examine modernization as a component of development?
19.  Explain the alternative paths to development??
20. What are the important of role of UNESCO for development countries?
Section- C                                                       (5X 10 = 50)
Answer the following questions
21. Critically examine the status of India development communication experience?
22. Explain the third world counties improvement?
23. Discuss about the ICT impact of society?
24. Demonstrate western models of communication and its functions?
25. Discuss about Evaluation of communication?



MEENAAKSHI RAMASAMY ARTS &SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
III.B.Sc.visuAL communication
UNIT TEST – I

PRINTING PROCESS

        Sub code: RCCSVC10                                        Time: 3 Hours
Sec - A
Answer the following questions                            10x2=20
1.    What is Typesetting?
2.    Who is called as Composer?
3.    What is Groove? Write its Uses.
4.    Define manual composing.
5.    What is machine composing?
6.    What is Composing Stick?
7.    Explain Pica scale.
8.    What is Key board?
9.    What is Photo typesetting?
10.   What is Line Space?

Sec – B
Answer the following questions                   10x5=50
11.    Explain Photo Type setting.
12.    Explain computerized type setting.
13.    Describe the different types of character spacing.
14.    What is Gray matter? Explain.
15.    Explain about the Gutaen berg Invention
16.    Describe the characteristics of Magazine.
17.    Explain the Uses of the software PageMaker.
18.    Describe Process of Manual Composing.
19.    Explain Monotype printing technology.
20.    Explain the characters of different kinds of Fonts.

Sec – C
Answer the following questions                              5x10=50
21.    Explain the process of metal composing.
22.    Describe Photo type setting.
23.    Explain the History of Printing Process.
24.    Explain gravure Printing.
25.   Explain the Technical aspects of flex printing.


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