MEENAASKHI RAMASAMY ARTS
&SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
I.B.Sc.visuAL
communication
UNIT TEST – II
CONTEMPORARY
MEDIA SCENARIO
Sub code: RCCSVC2 Time:
3 Hours
Sec - A
Answer the following questions 10x2=20
1.
Explain
Prasar Bharathi.
2.
What
are the mass media?
3.
What
is NFDC?
4.
Expand
SITE, BBC
5.
List
any two women magazines in English.
6.
Write
short notes on film criticism.
7.
Define
press commission?
8.
What
is ETV
9.
What
is INSAT?
10.
Explain
soap operas.
Sec – B
Answer the following questions 10x5=50
11.
Trace
the development of Television in India.
12.
Explain
about current trend of Indian television.
13.
Write
short notes in cable television Act.
14.
Write
about the story of Indian television.
15.
Why
cable television is necessary?
16.
Explain
the impact of globalization on mass media in India.
17.
Explain
the impact of Western concept in Indian Television.
18.
Explain
the legal limitation on ‘press Freedom’.
19.
Trace
the development of Television in India.
20.
Discuss
the Doordarshan’s program for children.
Sec – C
Answer the following questions
5x10=50
21.
Discuss
the role of press in developing India.
22.
Does
Prasar Bharathi gives complete autonomy for broadcasting in India - Discuss.
23.
Explain
the role of TV in bringing about social change.
24.
Barriers
in using the mass media for development - Explain.
25.
Write
an essay about the impact of TV Program among the Society.
MEENAASKHI RAMASAMY ARTS
&SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
I.B.Sc.visuAL
communication
UNIT TEST – II
Name of the
Paper: ADVERTISING BASICS CODE: RACSY85C
Marks:
120
Time: 3 Hours
Sec - A
Answer the following questions 10x2=20
1. Define- buyer
2. Research
3. C2C
4. What is meant by inspiring
5. Define ‘PSA’
6. Who is Modern father of
advertising
7. Define the term ‘Segmentation’.
8. Explain ad agency
9. Explain the Audience
10. Explain- Behavior
26.
Section- B
(10 X 5 = 50)
Give
paragraph answers (200 words)
11. Explain the meant by positioning?
12. Briefly explain about
advertising agency in Tamil Nadu?
13. Explain about Targeting in advertising
14. Explain the de-merits of Advertising
15. Write Briefly about the importance of
advertising research
16. Discuss
about ‘Audience research’
17. Explain about buyer behavior?
18. Describe the marketing
communication
19. How do you work in ‘Banner
Designing’
20. Define and marketing mix?
Sec – C
Answer
the following questions 5x10=50
21.
Write an essay about the Different Types of advertising?
22.
Discuss the Functions of advertising?
23.
Give an account of advertising Strategy?
24.
Demonstrate the print advertising?
25.
Discuss about the campaign budgeting?
Meenaakshi Ramasamy Arts & Science College, Thathanur
DEPARTMENT OF VISUAL COMMUNICATION
UNIT TEST - II
II.B.Sc. VISUAL COMMUNICATION
Media culture society
Sub code: RCCSVC3 Marks:
120 Time:
3 Hours
Sec - A
The following questions
1. What is
Media?
2. What is
Culture?
3. What is
Called Society?
4. Why you
study about media?
5. What is
Cultural transmission?
6. What is
reality Show?
7. What is
Soap opera?
8. What is
Serials?
9. What is
Called GSM?
10. What
is Election Interview?
Sec - B
Answer the following questions
11.
Describe the relationship between Media & Society.
12. Write
the impacts of western media on Indian people.
13.
Describe the impacts of TV advertisements.
14.
Explain the success of Reality shows in recent years.
15. What
is PSA? Explain its importance.
16.
Describe the impact of Serials among Indian women.
17. Media
will change the social culture - Justify.
18.
Explain Cultural Transmission.
19. Media
will teach its audience -Explain.
20.
Explain about Election campaign through media.
Sec - C
Answer the following questions
21.
Explain women representation of media in recent days.
22.
Explain about sensor board. How it secure society?
23. Media
will eradicates the local culture - Justify.
24.
Explain the role of media especially youth development.
Meenaakshi Ramasamy Arts & Science College,
Thathanur
DEPARTMENT OF VISUAL COMMUNICATION
UNIT TEST - II
II.B.Sc. VISUAL COMMUNICATION
Name of the Paper: FILM APPRECIATION CODE:
RCCSVC 4 Marks:
120 Time: 3 Hours
Sec - A
Section-
A
(10 X 2 = 20)
Write short answers
Explain the following:
1.
Clap board
2.
Scene
3.
Mise-en- scene
4.
Types of lights
5.
Narrative Film
6.
Mention major types of shots
7.
45th Film festival
8.
AVM
9.
Citizen Kane
10. Bollywood
Section- B
(10 X 5 = 50)
Give paragraph answers (200 words)
11.
Explain the Narrative Films.
12.
Describe about Hindi film Directors?
13.
Describe the
camera and camera movements?
14.
Explain the
producer role in films.
15.
Write briefly
Describe Origin of Indian cinema?
16.
Discuss about
‘phalke’?
17.
Mention the
software use in modern films?
18.
Describe about the Mise-en-scene.
19.
Explain the Auteurism, Character
& “Wannabee” Theory.
20.
Describe the actor of ‘charlie chaplien’.
Section- C (5X
10 = 50)
Answer
the following questions
21.
Explain the structure of Narrative films and
Non-Narrative films.
22.
Elucidate the impact of horror films.
23.
Write Enumerate the influence of films on society.
24.
Demonstrate the in cinematic codes in india?
25. Discuss about ‘national
award of film in the year of 2013’?
MEENAASKHI RAMASAMY ARTS &SCIENCE COLLEGE,
THATHANUR
DEPT OF VISUAL COMMUNICATION
II.B.Sc.visuAL
communication
UNIT TEST – II
ART APPRECIATION
Sub code:
RACSY85E Time:
3 Hours
Sec - A
Answer
the following questions 10x2=20
1.
Define miniatures.
2.
What is a Mugal painting?
3.
Define Indian art
4.
What is mural?
5.
Mention any four southern temples.
6.
What is provincial style?
7.
Explain mugal style
8.
Explain chola temples.
9.
Explain nayaks.
10.
Explain Islamic period
Sec - B
Answer
the following questions 10x5=50
11.
Write about North Indian temples.
12.
Write short notes on Nayaks.
13.
Write short notes on pallavas temples.
14.
Explain about history of pallavas period
15.
Explain about cholas temples in southern
temples.
16.
Write about pandyas temples.
17.
Write about vijayanagar paintings.
18.
Write about vijayanagar temples.
19.
Write short notes on Islamic Architecture.
20.
Explain about ‘Sri Rangam’ temple.
Sec – C
Answer
the following questions 5x10=50
21.
Write an essay about Islamic period in southern
temples.
22.
Explain about mugal styles in southern temples.
23.
Explain about Brahatheeshwaran temple Thanjavur.
24.
Give a detailed account on Gangaikondacholapuram
temple.
25.
Explain about Imperial styles in southern
temples.
MEENAASKHI RAMASAMY ARTS &SCIENCE COLLEGE,
THATHANUR
DEPT OF VISUAL COMMUNICATION
II.B.Sc.visuAL
communication
UNIT TEST – II
MARKETING MANAGEMENT
CODE: RACSY85F Marks:
120 Time:
3 Hours
Sec - A
Answer
the following questions 10x2=20 Marks
Explain the following:
Explain the following:
1. Brand
2. Advertising Budget
3. Mention the types of target
people
4. Types of segmentations
5. POP
6. C2B
7. E-market
8. Explain-Goodwill
9. Define –Labors
10. PSA
Section- B (10 X 5 = 50)
Give
paragraph answers (200 words)
11.
Define the concept of – Target audience
12.
Describe about rural and urban marketing?
13. Explain about in Share market?
14. Explain the principles of management?
15. Explain about in dealing with competition?
16. Discuss about market management theories?
17. Discuss the online market?
18. What are types of Niche
marketing?
19. Describe the ‘viewer’s
analyses?
20. What are the important of
communication in marketing manager?
Section- C (5X 10 = 50)
Answer
the following questions
21
What are the Market segmentation, targeting and positioning?
22
Explain the steps of marketing research?
23
Discuss about marketing mix.
24
What are the advantages of Branding? Describe types
of branding.
25 What are the roles and
functions of marketing channels?
MEENAASKHI RAMASAMY ARTS
&SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
II.B.Sc.visuAL
communication
UNIT TEST – II
r%ftpay; CODE: NMEBLT2 Marks:
120 Time:
3 Hours
Section- A
(10 X 2 = 20)
Write
short answers
1. n`HngHl;
];ngd;rH
2. Mf];l; Nfhk;l;
3. r%f khw;wk;
4. nrapdl; irkd;
5. jftikg;G
6. ghf; kw;Wk; ghf;
7. gFj;jwpT
8. n`HngHl;
];ngd;rH E}y;fs;
9. n`HngHl;d;
ghpzhkf;Nfhl;ghL
10. njhopw; cwT
Section- B (10 X 5 = 50)
Give
paragraph answers (200 words)
11.
r%fr;R+oy; gw;wp Nky;ehl;L
mwpQHfspd; $w;Wfis vOJf.
12. r%f tho;f;if gw;wp tpthp
13. r%f gd;Kf tsh;rp gw;wp vOJf.
14. Cahpd xg;Gik gw;wp tpthpj;J vKJf.
15. r%fNjly; gw;wp
vOJf.
16. r%ftpaypd; gad;fis vOJf.
17. ghpzhk tpjp gw;wp tpthpj;J vOJf.
18. rKftpaiy mwptpayhf;Fk; top Kiwfis vOJf
19. caphpdj;jpw;Fk; rKfj;jpw;Fk; cs;s NtWghLfs;; tpthp
20. muR rhuhj epWtdq;fis gw;wp vOJf..
Section- C (5X 10 = 50)
Answer the following questions
21. muR rhHe;j Jiwfs; gw;wp tpthpj;J vOJf.
22. n`HngHl;
];ngd;rH gw;wp tpthpj;J vOJf
23. Mf];l; fk;l;bapd; r%ftpay; rpe;ijidfs; gw;wp tpthpj;J vKJf.
24. r%fKk; fyhr;ruKk; gw;wp cdf;F njhpe;jtw;iw vOJF.?
25. r%f elj;ij gw;wp rKf mwpQHfs; fUJtdtw;iw vOJf?
MEENAAKSHI RAMASAMY ARTS AND
SCIENCE COLLEGE, THATHANUR-04
Department of Visual Communication
II B.Sc., Visual Communication
UNIT TEST – II
SBE- pagemaker7.0
CODE: RSBE4:1 Marks: 120 TIME: 3 HOURS
Sec- A
Write short answers
(10 X 2 = 20)
Explain the
following:
1. What do you meant by DTP?
2. How to check spelling.
3. How to draw a line
4. How to fill the color in line.
5. Define document setup
6. Define ‘place’
7. How to remove the pages
8. Explain lead space
9. Explain Justification
10. Explain master headline
Sec- B (10 X 5 = 25)
Give
paragraph answers (200 words)
11. How
to insert the document margin
12. How to create rounded
corner.
13. Explain about the changes
of line.
14. How to
make master page.
15. Explain about style option
in window menu
16. Explain
about Picture palette.
17. Explain about fill &
Stroke in element menu.
18. Explain
about the Text Wrap.
19. Explain about column
guide.
20. Explain
the uses & functions of DTP.
Sect- C ( 5 X 10 = 50)
Answer
the following questions
21. Explain about Page layout
in Menu bar.
22. Explain the uses of Layer
techniques in PageMaker.
23. Explain about view menu.
24. Explain about Toll box.
25. Describe the Uses of
PageMaker.
MEENAASKHI RAMASAMY ARTS &SCIENCE COLLEGE,
THATHANUR
DEPT OF VISUAL COMMUNICATION
II.B.Sc.visuAL
communication
UNIT TEST – II
DEVELOPMENT
COMMUNICATION
CODE: RCCSVC9
Marks: 120 Time:
3 Hours
Section- A
(10 X 2 = 20)
Write short answers
1. Define –Development Communication
2. Wilbur Schramm
3. NWIO
4. GDP
5. NFDC
6. Five Year Plan
7. Dependency
8. UNDP
9. Shannon weaver
10. E-media
Section- B
(10 X 5 = 50)
Give paragraph answers (200 words)
11.
Explain the role of Indian five year plans achieving
development?.
12.
Examine Doordarshan as a tool for development.
13. Explain about the development communication
theories?
14. Explain about e-learning for educational
development.
15. Write briefly GDP for National Development?
16. Discuss about development reporting?
17. Discuss the development projects in India?
18. Compare the modern and
traditional media?
19. Explain the alternative
paths to development research institutions?
20. What are the important of
role of IIMC for development?
Section- C (5X
10 = 50)
Write the answer following questions
21.
Examine the communication and education for social
change?
22.
Explain the Digital divide in western counties?
23.
Discuss about NGO impact in India?
24. Comparison with communication
profiles of other countries including development of developing countries?
25. Discuss about Evaluation
of modern communication?
MEENAAKSHI RAMASAMY ARTS
&SCIENCE COLLEGE, THATHANUR
DEPT OF VISUAL COMMUNICATION
III.B.Sc.visuAL
communication
UNIT TEST – II
PRINTING
PROCESS
Sub code: RCCSVC10 Marks : 120 Time: 3 Hours
Sec - A
Answer the following questions 10x2=20
1)
What
is Copy?
2)
Who
is called as Layout?
3)
What
is Cartoon?
4)
What
is Illusion?
5)
What
is RGB?
6)
What
is CMYK?
7)
Explain
Alignment.
8)
What
is Order?
9)
What
is Layer in PageMaker software?
10) What is Headline?
Sec – B
Answer
the following questions 10x5=50
11) Explain about News cafe.
12) Explain the Importance of Balance in
page designing.
13) What is Primary color? Explain its
importance.
14) Explain the techniques of Layout a
Page for a news Paper.
15) What is Text wrap? Explain its uses.
16) Describe different kinds of spaces.
17) What you meant by Silence? Explain its
importance.
18) Describe how the readability is
affected by fonts in a page.
19) What are the steps involved in
newspaper designing.
20) What is Plate making? Explain the
procedure of plate making.
Sec – C
Answer
the following questions
5x10=50
21) Explain the uses of photos in
newspaper designing.
22) Describe importance of cartoons and
illustrations in page designing.
23) Explain different kinds of alignments
with drawings.
24) Write four different types of
designing software. How it differs one another.
25) Explain the Technical aspects of Page
designing.
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